{"product_id":"ive-ive-switch-on-ver-off-ver-spin-off-ver-loved-ive-ver","title":"[IVE] IVE SWITCH (ON ver. \/ OFF ver. \/ SPIN-OFF ver. \/ LOVED IVE ver.)","description":"\u003ch2\u003e\u003cstrong\u003e[IVE] Mini Album IVE SWITCH (ON Ver. \/ OFF Ver. \/ SPIN-OFF Ver. \/ LOVED IVE Ver.)\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eProduct Description\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e“IVE SWITCH” is the fifth mini album by IVE, released on April 29, 2024 under Starship Entertainment. The album centers on the concept of switching perspectives, emotions, and attitudes, presenting IVE’s confident yet versatile musical identity. Led by the title track “HEYA,” the album blends traditional Korean musical motifs with modern pop production, highlighting both strength and elegance. The album was released in multiple physical versions—ON, OFF, SPIN-OFF, and LOVED IVE—each featuring distinct visual concepts while sharing the same musical content.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Points\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFifth mini album by IVE, officially released on April 29, 2024.\u003c\/li\u003e\n\u003cli\u003eFeatures the title track “HEYA,” combining traditional and modern pop elements.\u003c\/li\u003e\n\u003cli\u003eAvailable in official physical versions: ON, OFF, SPIN-OFF, and LOVED IVE.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eTrack List\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e01. HEYA\u003c\/li\u003e\n\u003cli\u003e02. Accendio\u003c\/li\u003e\n\u003cli\u003e03. Blue Heart\u003c\/li\u003e\n\u003cli\u003e04. Ice Queen\u003c\/li\u003e\n\u003cli\u003e05. WOW\u003c\/li\u003e\n\u003cli\u003e06. Reset\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"TeeHeeKorea","offers":[{"title":"Default Title","offer_id":62898072093041,"sku":null,"price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/1715\/1345\/files\/fed95ccfb23a1c910d16977de9f2dec5.jpg?v=1768211836","url":"https:\/\/teeheekorea.com\/products\/ive-ive-switch-on-ver-off-ver-spin-off-ver-loved-ive-ver","provider":"TeeHeeKorea","version":"1.0","type":"link"}